This week is all about engagement. Everyone has an idea of
what the word engagement means, but do we really understand the concept? Let’s have
a look at some ways to ensure engagement in your blogs!
Consistency
Consistency is vital is an engaging blog. Posts should be made on a regular basis, offering predictability for your irregular readers, as well as constant new content for your regular readers.
Engagement Encouragement
Encouraging likes and particularly comments throughout blog
posts is a great wat to improve engagement. Inviting the reader to comment
through prompt questions is a great way to improve visitors likelihood of
feeling comfortable to leave a comment.
Imagery
The use of images, charts and videos makes your blog immediately more appealing to viewers, encouraging engagement. Images help the reader to visualise the information you are writing and relate more to it.
Inviting Headlines
Clarity is important when deciding on an engaging headline. By
simply reading the headline, readers should know what the blog post is about
and why they might be interested to read it. It should be relevant and
attention-grabbing to encourage people to become intrigued immediately.
Use of ‘Buzz’ Words
Using buzz words such as free, easy, proven, more, yes and imagine will increase content engagement as they inspire the reader, and often give them the right push to take action
The success of blogs is viewed based on engagement, making
it arguably even more important that the content within the blog itself! I have
some links below if you would like some more ideas for how to increase
engagement for your blogs. I hope you enjoyed this post and please let me know
some ideas that have worked for you when it comes to increasing engagement with
your blog posts!
Really insightful!
ReplyDeletethank you!
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