Hi all! This weeks blog post is all about enterprise applications, so to begin I have attached a great video below that explains what ERP systems are all about.
So do companies use these enterprise applications, and are they
successful? In my study on this topic I have found that many companies have
successfully implemented ERP systems into their business; PWC, the NBS and Red
Bull Racing are some examples that I will briefly discuss below.
PWC use the enterprise application SAP. They are an international company providing for over 200,000 customers. Their strategic process is to attract and develop talent, create insights, understand client needs and deliver distinctive solutions. You can read more about this on their website here: https://www.pwc.co.uk/who-we-are/our-purpose/strategy/business-model.html
They use SAP’s cloud ERP specifically designed for their professional services.
They use the ERP system to standardise the work carried out over all of their
global offices. In the video created by PWC for SAP’s website, they report that
the ERP system offers their company new capabilities for project billing. SAP is also used throughout PWC to provide benefits such as analytics
transformation, XaaS, business transformation, enhanced customer experience and
risk and regulatory compliance.
There is another very interesting company that use SAP for their business operations and global fan engagement: the NBA! As one of the most popular global sports associations, the NBA’s business strategy is to keep their fan’s experience up to the highest level, as well as gain revenue from innovative sources such as TV deals, merchandise, corporate sponsorships and league-wide initiatives. As a result, it is vital that the NBA keep track of their financial operations and have the technology to provide their fans with a sufficient experience. The NBA use SAP’s Cloud ERP to manage their business. This helps them achieve scalability and flexibility in their financial operations as well as offers their fans unlimited access to the leagues entire statistical database. Interestingly, the NBA have also chosen to adopt SAP’s human capital management software ‘SAP SuccessFactors’ to help promote equality in their offices and support a more diverse workforce.
Keeping to the theme of sports, any of you who are familiar with
Formula 1 will definitely know of Oracle Red Bull Racing. In 2022, Oracle became
the main title sponsor for Red Bull Racing, a deal that was worth approximately
$500 million. Since then, Oracle have become a vital piece to the exceptional success
of the team. Red Bull’s business model is to attract customers to buy their
drinks through various marketing strategies, one of which involves sports/
athletes such as formula 1. The f1 team used precise race strategies for each
grand prix and perfectly executed driver pairings in order to come as high as
possible in the constructors championship, therefore ensuring them a higher
budget for the following season, while constantly promoting their energy
drinks. The team use Oracle for driving simulations for their drivers, through
Oracle Cloud Infrastructure(OCI), allowing the drivers to train their reaction
to strategy changes throughout the race. OCI software allows the drivers to
practice before the race, and also allows the team to run simulations that give
them probabilities of the success of their strategy. The software has given the
team a distinct competitive advantage and has aided them in winning the 2023 Constructor’s
Championship as well as Driver’s Championship for Max Verstappen.
As you can see from the examples above, Enterprise applications are seen throughout many of the most successful companies to date.
I have left
some links to some websites of other ERP system providers that you may be
interested in below. If you have enjoyed this weeks post make sure to let me
know and thank you for reading!!
SalesForce: https://www.salesforce.com/eu/?ir=1
Hubspot: https://www.hubspot.com/
Great read!
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